2020 Turnout Campaign
for our 5K adopted “VIP Voters”
Spring 2021 Update:
Our Impact
In 2020, Indivisible's VIP Voter Project increased turnout among our target young voters from 59% to 74% in House District 32, and from 58% to 69% in House District 38.
We did it by getting them detailed voter education materials, like how to vote absentee, when to early vote, and info on who's on their ballots.
We're continuing those proven-effective voter conversations by mailing "Lawmaker Report Cards" to 10,000 central Arkansas constituents during summer of 2021.
Preparatory Phase Jan/Feb 2020: Identify Voters’ Issues
our volunteers knocked some 900 doors and spoke with 160 voters in our target communities to identify the issues most important to them. Our plan was to knock doors all year long, but … COVID. So we used the issues that we identified, and prepared a new 5-Touch Plan to reach voters safely.
The VIP Voter 5-Touch Plan
Phase 1 August, 2020: Absentee Ballot Education
our volunteers mailed absentee ballot applications and personal letters to over 4,500 central Arkansas voters.
Phase 2 September: Early Voting Education
we hung early voting info on 2,600 voters' doors, with handwritten notes from their neighbor volunteers
Phase 3 October: Candidate & Ballot Education
we wrote and mailed over 5,600 voters candidate & ballot issue information
Phase 4 late October: Election Day Education
we wrote and mailed over 2,500 postcards to voters, reminding them about early voting deadlines and Election Day
GOTV Phase, November: Election Day Reminders
we called over 1,500 voters who had not yet voted to remind them about Election Day voting.
Completed, Phase 1 August, 2020: Letters to VIP Voters Packets
The VIP Letter Packets, with letterhead and absentee ballot applications, have ALL been distributed to volunteers and MAILED, as of August 25.
Instructions for Volunteers writing about absentee voting
Thank you to the 100+ volunteers across central Arkansas who made it happen!
COMPLETED PROJECTS — THANK YOU to our Volunteers!!!!
PHASE 2:
Hang “early voting” door hangers on our voters’ doors
September 26 through October 18, 2020: Sign up for shifts in Little Rock OR in N. Little Rock, any day or time that’s convenient for YOU.
You’ll need:
to sign up for an Action ID and download miniVAN to your phone
plan on about an hour for every 50 door hangers
buddy up for safety’s sake!
practice social distancing — NO knocking on doors or need to talk to voters in-person
PHASE 3:
Write postcards w/ballot info to our voters
Oct 2 through October 13, 2020: Pick up Postcard Mailer Volunteer Packets to write our adopted voters, one final time before the election.
Your packets will include:
20 Candidate Scorecard postcards for either AR House District 32 or 38
a list of 20 voter addresses
40 mailer seals
instructions with a script to write a postcard note
You'll write a note on the postcard side of the mailer, address it, seal it, then return all your addressed mailers to our drop-off location.
Here are our letter writer volunteer instructions.
Packet Pick-up Address
To go pick up your volunteer packet from our west Little Rock pick-up location, just email Kristin at Vote@VIPVoter.org for how to do that.
Our MAILDROP Date is October 15!!!
Phase 4: postcards
Drop date on our “Remember to Vote” postcards: October 25th, 2020.
THANK YOU to the dozens of California Indivisibles who pitched in to write 2,500 postcards to remind Arkansas voters about election day.
Phase 5: Text Final Reminder to Our 5K Adopted Voters
These are the same 5K voters to whom we mailed absentee ballot applications in August, dropped early voting door hangers with in September, and sent candidate & ballot info postcards to in October. You've helped develop a trusted relationship with these voters -- don't stop now!
SIGN UP TO TEXT BANK
At Your Convenience
Friday, Oct 30 thru Election Day
We'll make sure the ones who haven't yet voted know WHERE and WHEN to cast their votes. These voters share our values to elect leaders care about science-based COVID policy, healthcare for all, and equitable incomes & education.